Ask any web team where projects lose time and the answer is rarely the design or the build. It's the gap between "it's ready for you to look at" and "looks good, go ahead".
These five habits close that gap, whichever tools you use.
1. Ask for feedback on the page, not about the page
People describe what they see badly and point at it well. "The heading in the second section" could be one of four headings. A comment pinned to the heading itself can only mean one thing.
2. One change per comment
A comment with seven points gets done in parts, and then nobody can say whether it's finished. One point per comment means each one can be fixed, checked and approved on its own.
3. Show the before and after
"I've changed the button" invites "which button?" and a hunt through the site. A before-and-after pair answers the question before it's asked, and makes approving it a five-second job.
4. Make approving easier than not approving
Every extra step between the client and "yes" is a chance for the email to sink to the bottom of their inbox. A single Approve button, with no login, is the shortest path there is.
5. Approve pages, not just changes
Individual fixes can all be approved while nobody has said the page as a whole is right. Ask for a page-level sign-off once the comments are cleared, so launch day doesn't bring a fresh list.
That’s Done is built around these habits. See how it works.
